Heart-Shaped Crotch Shot Promotes Italian Footwear Quality

Steve Hall

Jan. 18, 2008
1 min read

In the customs line at Heathrow we saw this leggy ad reading “I love Italian shoes.”

And then we blinked. What’s that logo in the upper left-hand corner? Is that a wide-open, heart-shaped pair of legs? Then we understood. If crotch shots keep Britney in the public eye, why not use the same method to promote the quality of Italian footwear?

The logo and ads are brought to you by ANCI, the National Association of Italian Footwear Manufacturers. The ad we saw (and hastily snapped for posterity) goes on to say, “The words ‘Made in Italy’ are a guarantee of fine Italian-crafted shoes.”

Who are we to say a quality product can’t open wide every once in awhile?

Steve Hall

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Heart-Shaped Crotch Shot Promotes Italian Footwear Quality

Steve Hall

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Psychology says people who feel more alive in a foreign country than in their own home aren’t rootless — they’re responding to the freedom of being unknown, which allows parts of their personality that have been suppressed by familiarity and expectation to finally surface

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The meanest thing you can say to a Boomer woman isn’t an insult — it’s “let me do that for you” spoken one time too many, because every offer of help is also an inventory of what she can no longer do and she’s keeping her own count and she doesn’t need yours

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