Now this is good. Massachusetts health insurer Fallon Community Health Plan took advantage of Super Bowl advertising “violence” using it to hype their health coverage. With simple type on a white background, Newburyport agency Mechanica recounts the 14 commercials and 31 people who, after their appearance in a super Bowl commercial, may need to see a doctor. The ad concludes with “We just hope they all have good health coverage.”
Summing up the strategy, Mechanica Creative Director Jim Garaventi said, “After the Super Bowl, so much of what was talked about was all the different injuries depicted in the commercials. As a health insurance provider, it only seemed appropriate for Fallon Community Health Plan to weigh in on that discussion. And with the Pro Bowl being played just one week later, there couldn’t have been a more opportune time for FCHP to share their sentiment.”
And yes, the spot will air during the Pro Bowl on NBC.
