In a last swan song, Group Health Incorporated, this week, launched its last ad campaign before merging with HIP. The campaign, created by Munn Rabot and directed by Rupert Wainwright (The Fog, Stigmata), celebrates GHI physicians, 600 of whom are listed by New York Magazine as the best the city has to offer. The three spots show the surgeons as regular people interacting with individuals who are there should they ever be needed. Hey, it’s better than fake doctors in white lab coats. See the three spots here.
