Unearthing headvertising as if it were something new, Air New Zealand held a casting call to find 75 men and women who’d be willing to have their heads shaved and a temporary tattoo applied. They even invented a new name for the four year old human advertising tactic: Cranial Advertising. Ooo…sounds sooooo much more official than headvertising, doesn’t it?
The promotion was developed to promote the airline’s new check in system implemented at Aukland, Christchurch (interesting name for an airport) and Wellington.
Headlines (there’s a pun in there somewhere) included “The End of the Domestic Check-in Queue is Coming” and “Need a Change? Head down to New Zealand. airnewzealand.com”.
