Del Campo Nazca Saatchi & Saatchi has produced smart print, outdoor and in-store ads for its “The Head&Shoulders Point of View” campaign. The ads show shoppers a bird’s-eye view of their hair or the hair of iconic figures like Mona Lisa that send a simple, creative and compelling message at or near points-of-purchase.
However, the agency is also running new TV spots and a microsite for the campaign that totally creep me out. Let’s just say that dandruff is no longer my biggest fear.
For as long as I can remember, Head&Shoulders has held a rather uncontested lead in the anti-dandruff market. There’s no need to make my hair appear as if it’s singing crazy, campy songs; All I need is a clear perspective showing me why I need the product and I’ll be easily convinced to buy it.
