HBO’s True Detective Villain Narrates Kipling’s Law of the Jungle for Bruins Playoff Ads

  • 1 min read

Here’s some decidedly different NHL advertising from Arnold Worldwide. To steer clear of the usual hockey advertising trope that’s usually filled with “rampant heavy metal, distressed footage and highlight orgy’s,” Arnold Worldwide crafted a couple of beautifully serene spots that capture an entirely different side of the game.

The first spot, entitled “The Calm,” shows the tension and internal contemplation leading up to the initial faceoff. That calm is then violently disrupted by the wrath the Bruins bring to the ice.

The second commercial, “The Wolfpack,” reinforces the notion of team. Rudyard Kipling’s poem “The Wolfpack” is read over footage of the team both on and off the ice. The poem is voiced by Glenn Fleshler who, most notably, played Errol (otherwise known as the Yellow King) in HBO’s series True Detective.


Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Global English Editing
8 habits of people who never seem bothered by long waits or delays

8 habits of people who never seem bothered by long waits or delays

Hack Spirit
Writing a list by hand forces you to choose what matters — typing lets you skip that step

Writing a list by hand forces you to choose what matters — typing lets you skip that step

Global English Editing
A study testing more than three million people’s cognitive skills found that while raw processing speed peaks in your late teens, the skill of accurately reading other people’s emotional states from a photo or a tone of voice kept improving for decades longer, quietly overturning what many people assume about their own minds as they age

A study testing more than three million people’s cognitive skills found that while raw processing speed peaks in your late teens, the skill of accurately reading other people’s emotional states from a photo or a tone of voice kept improving for decades longer, quietly overturning what many people assume about their own minds as they age

Global English Editing
If you want time alone to feel restful instead of lonely, say goodbye to these 7 habits

If you want time alone to feel restful instead of lonely, say goodbye to these 7 habits

Hack Spirit
9 phrases people use when they are apologising properly instead of performing it

9 phrases people use when they are apologising properly instead of performing it

Hack Spirit
Load more