Maybe because the white space technique wasn’t sufficiently saucy, DDB Stockholm’s latest McDonald’s campaign has gone all red. (If it worked for The Economist, the People’s Republic and Forbes, why not McD’s, right?)
The ad — which will run full-page in major Swedish newspapers this week — reads, “We don’t hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.”
At bottom: “Nor Swedes, South Koreans or Norwegians. We hire individuals. We don’t care what your surname is. Because ambition and determination have nothing to do with your nationality. McDonald’s is one of the most integrated companies in Sweden, with as many as ninety-five nationalities working for us. Join us at mcdonalds.se.”
Hear, hear. Because anybody, color or creed, should have the opportunity to turn those patties over when the timer goes off!
