Combining the notion imitation is the sincerest form of flattery with the acknowledgment there are no new ideas left in advertising, this Hasbro commercial for Tooth Tunes, a tooth brush that plays music closely mirrors the famed Apple 1984 commercial. In the spot, legions of kids brush their teeth in that proverbial socialist society kind of way until some dude…in a track suit no less…stands up, tooth brush held high in the air (remind you of anything?) and says, “Enough!” The droll, colorless room then explodes into a world of color as Kiss sings “I Wanna Rock and Roll Night and Party Every Day” in the background.
Created by Cincinatti’s WonderGroup and produced by Lightborne, the spot actually works. It’s framed in a very memorable cultural moment. It conveys the boredom of everyday tooth brushing. And then it’s hammer toss pounds the message home: brushing yout teeth can be fun. And there’s even a product demo squeezed in too. We like it.
