There’s things we like about the new crowd sourced Harley Davidson commercial from Victor & Spoils and there’s things we don’t. But first, it would be very easy to toss this off as crap simply because it was crowd sourced rather than created inside the walls of an ad agency. It’s not crap. And it doesn’t matter where it was created.
We like the commercial, called Cages, because it conveys the concept of freedom. Freedom from the confines of a vehicle. Freedom to go where you want when you want. Freedon from a mundane, predictable lifestyle.
We don’t like the commercial because of its jarring ending. After being lulled into the concept, one is suddenly and harshly slapped with the closing call to action. It’s just a bit rough. Maybe that’s splitting hairs because the majority of the spot achieves just what we imaging Harley Davidson likely intended; that’s its bikes free the soul. Or something like that.
