It’s one thing to use a sexy, scantily clad woman to, by association, promote your mega-burger of the month. It’s another thing entirely to liken the eating of that mega-burger to the eating…uh…spending intimate time with that sexy, scantily-clad woman. But that’s what Hardee’s is doing in its latest babe-on-a-burger commercial in which Patty counts down the ten steps of eating the burger like you were having sex with her. Sex with a woman, groovy. Sex with a burger, eeew.
