We like the logic of this new Hardee’s commercial from David & Goliath (who, we wish, would email us instead of slapping a YouTube copyright violation on our ass if they’d like us to remove a spot) that continues the brand’s tradition of using hot women in bikinis to sell their sandwiches.
To help everyone remember how great their new charbroiled turkey burger is, the brand hired Miss Turkey and placed her in a bikini with tiny pictures of its charbroiled turkey burger. Explaining this approach, the voiceover concludes with, “And that’s just the way it is.”
Never before have we heard such truism in a commercial and the complete, unapologetic acknowledgement that sex will, and forever, be used to sell. Nice work, David & Goliath. But please stop tarnishing our image on YouTube by complaining to them about videos YOU sent to us. OK? Are we cool now?
