Yesterday, Barbarian Group celebrated the fifth birthday of Subservient Chicken, it’s brilliant creation which allowed people to type instruction into a website and make a guy dressed in a chicken suit do stuff. It was for Burger King and was done in partnership with Crispin Porter + Bogusky.
In a long blog post on the Barbarian Group website, Co-Founder Rick Web discusses how thw Subservient Chicken idea was born, who was involved in its creation, how it was sold to Burger King, how it was produced, how it was launched, how it spread, how it spawned copycats, the awards it won and how it impacted marketing.
Kudos to TBG and CPB for great work. It will forever have its iconic place in the annals of marketing history.
