Hankook Tires Tame Roads, Drive Emotions and Abuse CGI

  • 1 min read
hankook-emotion.jpg

Agency Cheil Communications/Seoul and production company Shilo put together “The Chase” for Hankook Tires. Ad tagline: “Tame the road.” Company slogan: “Driving emotion.” Two cliches fighting for space.

The spot itself looks a lot like a video game preview. It also contributes to racers’ delusion that the streets are a battleground, and every modded import that goes “vroom” is a player.

Validation for stupidity. Greeeeat.

Picture of Steve Hall

Steve Hall

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