For the American Red Cross Bay Area, Hal Riney launched a campaign called “What Do We Have to Do to Get Your Attention?”
One interesting effort was a set of shaking bus shelter ads. But the show-stopper was Supercrack, which isn’t nearly as exciting as it sounds: a huge artificial crack down the middle of Union Square in San Francisco.
In an ideal world, the initiative sparked a burning desire in Bay Area denizens to prepare for a major earthquake, which could come at any time.
Unfortunately, if you’ve lived in the Bay Area most of your life like half of Adrants has, you’re used to the occasional earthquake. And you’re probably not going to shove off to the nearest Target and stock up on rations.
