Haggar has launched a new ad campaign promoting a line of clothing for those of us who can’t be bothered with ironing or, for that matter, keeping various fluids off our clothes. The campaign, called “Stop Time,” introduces the Haggar ForeverNew line, “which offers superlative fabric technology features, including virtually no fading, no shrinking, no wrinkles and no stains, even after multiple washes,” and will appear in magazines, television and radio. Hey Haggar, heard of the Internet? No? It’s this medium that people spend more time with than TV. Yes, hard as it is to believe, people like their Internet more than they like their “must see TV.” Come on, give it a try. We know you’ll like it.
