Gyro Worldwide to…Make Industrial Strength Cereal?

  • 1 min read
quaker_city_mercantile.jpg

Perhaps because they were sick and tired of being confused with a worldwide sandwich conglomerate, Philadelphia-based Gyro Worldwide is changing their name to…Quaker City Mercantile? Wait, what? Gyro/QCM is an ad agency right? So now they’re shedding their sub shop image for…some kind of cereal-focused trading exchange?

People! We’re in the marketing business, right? We’re supposed to make it easy for people to know what brands are, what they stand for and what they do. Right? Right?

But maybe that’s old school thinking because Gyro/QCM doesn’t really want to be clearly defined as a traditional ad agency, rather, “a company that aims to produce much more than advertising.” And that will do so by “drawing on Philadelphia’s heritage…to recapture Philadelphia’s mighty industrial past and weave a new version of this greatness into its future.”

Wait, what? Now we’re “weaving greatness?” WTF does that mean?

We give up.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

The single most isolating thing about having no close friends after 60 isn’t the loneliness — it’s realizing that every system in society assumes you have someone, and when you don’t, you become functionally invisible

The single most isolating thing about having no close friends after 60 isn’t the loneliness — it’s realizing that every system in society assumes you have someone, and when you don’t, you become functionally invisible

Global English Editing
I spent my entire adult life planning for retirement and now at 65 I’m here and it feels like I’m watching a movie of someone else’s life in real-time — I know intellectually that this is my house, my wife, my days, but I can’t shake the sensation that I’m not really in it

I spent my entire adult life planning for retirement and now at 65 I’m here and it feels like I’m watching a movie of someone else’s life in real-time — I know intellectually that this is my house, my wife, my days, but I can’t shake the sensation that I’m not really in it

Global English Editing
I gave my kids everything I never had growing up and somewhere around age 63 I realized that’s exactly why they can’t appreciate it — they have no reference point for what life looks like without a parent who absorbs everything so they don’t have to

I gave my kids everything I never had growing up and somewhere around age 63 I realized that’s exactly why they can’t appreciate it — they have no reference point for what life looks like without a parent who absorbs everything so they don’t have to

Global English Editing
The loneliest people in retirement aren’t the ones without children — they’re the ones who built their entire identity around being needed and now sit in quiet houses waiting for phone calls that will never come

The loneliest people in retirement aren’t the ones without children — they’re the ones who built their entire identity around being needed and now sit in quiet houses waiting for phone calls that will never come

Global English Editing
Psychology says the reason older adults return to the music of their teens and twenties isn’t sentimentality, it’s neurological self-medication — those songs are stored in a part of the brain that bypasses current distress and delivers them directly to a period when the nervous system felt safe, and pressing play on a 1970s album is the cheapest and most effective emotional regulation tool most people over 60 have access to

Psychology says the reason older adults return to the music of their teens and twenties isn’t sentimentality, it’s neurological self-medication — those songs are stored in a part of the brain that bypasses current distress and delivers them directly to a period when the nervous system felt safe, and pressing play on a 1970s album is the cheapest and most effective emotional regulation tool most people over 60 have access to

Global English Editing
The loneliest people in most social circles aren’t the ones nobody likes – they’re the kind, reliable people everyone appreciates but nobody thinks to check on because they’ve never once indicated they might need something

The loneliest people in most social circles aren’t the ones nobody likes – they’re the kind, reliable people everyone appreciates but nobody thinks to check on because they’ve never once indicated they might need something

Global English Editing
Load more