The late Sailor Jerry, godfather of crass-but-classy American tattooing, launched a clothing line some time ago. Now Gyro Worldwide joins forces with them to make the brand, “a working-class American cookout” (we swear the CEO said this), relevant to a new generation.
Designs feature graphics unique to sailor tat subculture: anchors, mermaids, buxom women and even tight-fisted knuckle statements on gloves. We like how there’s a section marked “Rum Stuff.”
Glimpse the new Sailor Jerry campaign here and here and here. – Contributed by Angela Natividad
