Coolzor points to a MobuzzTV report that explains all those weird websites on which two guys with green hats promise multiple countries they’ll support their football team rather than their own. Of course, something this silly always turns out to be a viral marketing campaign and, in fact this is just that. Heineken built all these sites and then unveiled the whole thing last month in a video in which everyone wore a green hat to a game. Mirroring the strict Olympic-style brand police attendees slipped by security with the hat only to, en mass, remove the hats from their heads and transofrm the thing into a branded Heineken megaphone. Now this is some cool marketing.
