America’s going through a period of bottled water Puritanism. That is, it’s officially out-of-vogue to hawk your (wastefully!) bottled H2O, unless you’ve got a green angle tied to it … or you happen to be Evian.
But Mattoni doesn’t just flaunt its water wares; it’s downright decadent. See its refreshingly playful spot, where a despondent patron orders Mattoni water — and gets a surprisingly lush response.
The English-speaking version is more brash and saucy, but I dig how the splashy dame steps right onto the table and caps the ad with her theatrically husky (read: dubbed-porn-ish) “Will that be with bubbles … or without?”
Brava, Mattoni. By Black Mountain Studios VFX/Stuttgart and Velvet Mediendesign.
