Gus Van Sant Directs Highfaluting Ads For BMW i8

  • 1 min read

To introduce the very futuristic-looking i8, BMW enlisted the help of actors Michael Pitt (Boardwalk Empire), Sam Hazeldine (The Monuments Men) and Mickey Sumner (Frances Ha) who, directed by Iconoclast’s Gus Van Sant, utter poetic hyperbole of epic proportion.

For a car as cool as this, we guess you can say just about anything. You know, like fashion ads. They make no sense whatsoever but they seem to build a brand just fine. SO prattle on and sell some i8’s, BMW.

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Steve Hall

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