Taking an out of context, you-had-to-be-there approach to promoting Colonial Williamsburg, The Martin Agency is out with two new commercials which aim to highlight the destination’s many attractions which, when explained out of context, can be a bit off putting.
If you were walking past your neighbor’s house and you asked them how their vacation was and they answered, “there were gunshots, explosions, angry mobs – it was fantastic,” you might scratch your head a bit. But that’s exactly what these ads are going for. Because Colonial Williamsburg is not your typical vacation destination.
Which is why these spots, interspersed with imagery of what you’d actually experience if you visited, work so well.
