OgilvyOne Hong Kong along with XS2TheWorld and the Hyperfactory, in partnership with rugby tournament Sevens, have created, for Guinness, what’s being touted as the first Cantonese-speaking mobile guide. The application, Guinness Passport to Greatness, tournament attendees match schedules, stadium information, maps, reviews and a guide to the city. Of course, spots where one can have a Guinness are highlighted.
For those attending the tournament who don’t speak Cantonese, the mobile application speaks the language so non-locals don’t get lost in the labyrinth of a foreign land. With prerecorded phrases such as “Take me back to the South Stand”, “Another round of Guinness please” and “Can you direct me to the nearest ATM machine?”, visitors will be well cared for. Well mostly. We’re guessing it won’t ask, “Where the nearest strip club?”
