Joining the conversation, brewer Guinness has launched a weblog created and written by the company’s marketing staff. After reviewing the site, Hugh Macleod over at Gapingvoid wrote, “The good news is, the marketing team decided to do it themselves, not hire the job out to an ad agency. Otherwise I’m sure the results would have been utterly disasterous.” Sadly, that is very true. Many blogs created/produced/written by agencies for clients just don’t seem to gel. It’s not that every client-created blog with either but the closer the blog is to the humans creating the voice, the truer and more realistic the blog will sound. To check out the blog, just say you live in England from the drop-down list. Some legal crap disallows your visit if you are not from a particular list of countries.
