Guinness Generates Online ‘Beer ARG,’ Launches Mystery Site

guinness_ramon.jpg

If the Guinness ad scavenger hunt actually sparks your curiosity, we’ve got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.

The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a “beer ARG” comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.

Happy hunting. We’re getting curious about the treasure on the other side of this rainbow.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 signs you were raised by parents who actually listened to you

9 signs you were raised by parents who actually listened to you

Hack Spirit

People who are a joy to be around often share these 10 small habits

People who are a joy to be around often share these 10 small habits

Hack Spirit

8 behaviors of people who have completely stopped caring what strangers think of them

8 behaviors of people who have completely stopped caring what strangers think of them

Hack Spirit

Parents who remain a safe place for their adult children tend to behave in these 7 ways

Parents who remain a safe place for their adult children tend to behave in these 7 ways

Hack Spirit

There’s a certain kind of person who, somewhere in their 60s, quietly stops justifying their choices in conversation — not because they’ve stopped caring, but because explaining yourself loses its urgency when you finally like who you are

There’s a certain kind of person who, somewhere in their 60s, quietly stops justifying their choices in conversation — not because they’ve stopped caring, but because explaining yourself loses its urgency when you finally like who you are

Global English Editing

8 phrases people use when they’re overwhelmed but don’t want to admit it

8 phrases people use when they’re overwhelmed but don’t want to admit it

Hack Spirit