While other groups have already complained, a group calling themselves Generation Green, yesterday, asked the Federal Trade Commission to investigate what it calls false claims made by Johnson & Johnson’s McNeil Nutritionals LLC in its ad campaign for the sweetener Splenda.
The group claims Splenda is being portrayed as natural because of the use of the word “sugar” in the product’s advertising whose slogan is “made from sugar so it tastes like sugar.” In a letter to the FTC, the group wrote, “Any substance whose listed ingredients include 4-chloro-4-deoxy-alpha-D- galactopyranosyl-1 cannot be considered natural.”
All this food fabrication makes one pine for the days when the proper approach to a diet was simply, “everything in moderation.”
