Grolsch Puts Musical Instruments Out of Work

grolsch_bottle_choir.jpg

Pity the poor musical instrument. It gets the short end of the stick in advertising. Honda put some instruments out of business when it hired humans to imitate the sound of its vehicles. Now, Grolsch has hired…um…bottles to create orchestral sounds of the season. What’s a poor musical instrument to do in the face of all this prejudicial treatment?

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Steve Hall

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