There’s graceful. And then there’s crass. Graceful is sending Gretchen Bleiler into space to the tune of Lou Reed’ Perfect Day. Crass is sending Lamar Odom into space as if he were in an episode of flash Gordon.
Grace is illustrating an athlete’s desire to continuously reach new heights. Crass is minimizing those desires to the notion a candy bar is the sole reason an athlete can reach new heights.
Grace is creating a commercial that is uplifting and beautiful. Crass is creating a commercial that is silly and stupid.
