This is part of Greenpeace’s ongoing attempt to get Kleenex to stop using ancient trees to make its products. It’s pretty much the same deal as what happened here — indeed, they’re interrupting the exact same “Let it Out” campaign — but this time everybody’s in Wrigley Fields and there’s lots of bear puns (Chicago is home of the Cubs).
There’s an adaptation of “Take Me Out to the Ballgame” at the end of the video, except the lyrics have been changed to champion the cause of bears and trees.
Clever the first time. The second time around? …eh.
