We pride ourselves on our unsurpassed potty-mouthage, so we feel a little outdone by this new Earth Day campaign that’s kind of sponsored by Greenpeace.
The naughty prints are only “kind of” sponsored by Greenpeace because Exit3a copywriter Tom Mullen admits to AdCritic they haven’t told the organization about the print series yet. “It’s probably not legal, but there’s too much paperwork, meetings and phone calls involved to get the campaign approved in time for Earth Day,” he explains. “I figure Greenpeace is too busy getting sued by conglomerates to bother suing a few people who are trying to promote the cause. They can always officially deny the vulgarity.”
If fortune favours the brave, perhaps that grace extends to those disinclined to ask permission for slapping mom-fucking ads out into the open and signing it Greenpeace.
We call this the conjure-bonds-by-insulting-the-source technique. This strategy occurs on the playground all the time, except it’s done in crayon and usually ends in tears or angry phone calls. We have a feeling Greenpeace will be getting a few of the latter.
