“Print & Postcard Campaign, 2000. One of five ads. Client: Butch Pet Foods. Interestingly enough, the client had no problem with these ads. Intended as a direct mail postcard campaign, this ad and its four brothers were banned for obscenity in New Zealand. Rather than lick their wounds and call it a day, the marketers at Butch Pet Foods managed to place print versions of the ads in the Australian editions of Penthouse and Playboy.” [Via The Ad Graveyard]
