Gratuitous Booty Ruins Graceful Finish

Steve Hall

Aug. 01, 2011
1 min read

We had our hopes up. Our fingers crossed. Our mind optimistic. And that happy mental state lasted all the way to :52 in this new Adidas Iconics commercial. We were like wow! An ad with Snoop Dogg, skaters, rap, hot cars, superstars…and no gratuitous booty! No booty! We thought, this breaks new ground! This is creative nirvanna! This deserves its own Cannes Lion “Assless Rap” category!

Sadly, like a first timer trying to make it to the finish line without…ahem…prematurely finishing, this ad shot it’s wad with less than eight seconds to go. Bam! Pow! Booty! All up in our face! And here we thought we could finally write the headline, “Adidas Alienates Ass. Leaves Snoop Dogg Drooling.”

Steve Hall

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Gratuitous Booty Ruins Graceful Finish

Steve Hall

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I’m 66 and I’ve learned that loneliness isn’t sitting alone on a Saturday night — it’s sitting at a family dinner surrounded by people who are physically present but emotionally checked out, and realizing you’ve become background noise in your own life

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I’m 65 and I finally understand why my father never once asked me about my life — it wasn’t disinterest or generational stoicism, it was textbook narcissism disguised as old-fashioned masculinity

Global English Editing

Psychology says the most dangerous narcissists aren’t the loud, grandiose ones — they’re the quiet martyrs who weaponize their suffering so skillfully that you end up apologizing for things they did to you

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I thought retirement would mean freedom, but at 66 I’ve discovered it actually means waking up every day knowing that nobody’s schedule depends on you anymore — and that the invisibility of not being needed is its own particular kind of grief

Global English Editing

Research suggests that the most intellectually confident people in most rooms are often the quietest — not because they have nothing to say but because they learned early that speaking without thinking is a currency that devalues itself every time it’s spent

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