Following Art Cooper’s reign as editor and unfortunate death in June, new Editor Jim Nelson has put his mark on GQ magazine. The September issue will debut a new design and editorial direction that will feature shorter more pop culture related articles. This “Maxim-ization” trend in men’s magazines has finally caught up to the daddy of them all.
“I’m trying to make the magazine respond to culture better and more quickly,” says Nelson. “GQ has always been a thoughtful magazine built on journalism and fashion, but it often had a timeless quality to it: you’d pick up an issue and not really know what month you were in.”
Don’t look for babes wearing barely there bikinis but the magazine will certainly shift away from its staid image of years past.
