According to the U.S. Department of Health and Human Services, those who do their laundry in a laundromat are obese. That’s the message the group seems to be sending with a McCann Erickson-created pro bono guerrilla campaign which has placed tiny t-shirts in dryers throughout New York City. It’s all to promote the department’s Small Step site on which tips for healthy living are provided. While some might take offense to this, when worn by those who are obese only in certain areas, we think tiny t-shirts are all good.
