Major League Baseball isn’t taking too kindly to a new ‘Got Milk’ commercial which riffs on the leagues recent steroid scandal. The spot shows a player getting pulled from the game “after testing positive for a performance-enhancing substance” only to have a carton of milk found in his locker. MLB Executive VP is not amused, “There is nothing humorous about steroid abuse. I would think that the California Milk Processor Board and their advertising agency would know better regarding an issue that threatens America’s youth.”
Goodby, Silverstein & Partners Co-Founder Jeff Goodby whose agency created the campaign says Brosnan needs to get a sense of humor, “It’s just milk. Believe me, we know parody is based on a serious topic. So we wanted to make sure that it was goofy enough so that people didn’t get upset.” Touche. See the ads here.
