Got A Fat Ass? Derrie-Air Wants Your Booty

  • 1 min read
derrie-air.jpg

In one of the more interesting methods of attempting to illustrate the waning worth of newspaper advertising, a Gyro-created fake ad campaign for the Philadelphia Inquirer features the fictitious airline Derrie-Air which, in an effort to be carbon neutral (fuckin’ buzzwords), promises to plant trees to offset the pounds of carbon its planes spew into the atmosphere.

While it purports to be for a good cause, it’s also tossing aside political correctness and charging passengers by the pound. Not a bad thing. after all, who really wants a 350 pound person – and all their bulging fat – spilling over into your seat?

The campaign points to the Derrie-Air website which, at the bottom, contains the disclaimer, “The Derrie-Air campaign is a fictitious advertising campaign created by Philadelphia Media Holdings to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens.”

Philadelphia Media Holdings promises to track the campiagn and traffic to the Derrie-Air website to prove that,. yes, newspaper advertising still works. We shall see.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Women who have developed something genuinely beautiful in their character by the time they reach their 60s and 70s aren’t the ones who were always kind — they’re the ones who went through enough to become bitter and chose something else instead, who were let down enough times to close off and decided to remain open anyway

Women who have developed something genuinely beautiful in their character by the time they reach their 60s and 70s aren’t the ones who were always kind — they’re the ones who went through enough to become bitter and chose something else instead, who were let down enough times to close off and decided to remain open anyway

Global English Editing
People who have quietly accumulated real financial security over a lifetime don’t talk about money the way people who are trying to signal wealth do — they’re unhurried, they never seem to be calculating, they replace things when they wear out rather than when they impress, and there’s a specific quality of ease in how they move through the world that has nothing to do with spending and everything to do with never once having to wonder whether they can

People who have quietly accumulated real financial security over a lifetime don’t talk about money the way people who are trying to signal wealth do — they’re unhurried, they never seem to be calculating, they replace things when they wear out rather than when they impress, and there’s a specific quality of ease in how they move through the world that has nothing to do with spending and everything to do with never once having to wonder whether they can

Global English Editing
I’m 65 and I spent my entire adult life being the most competent person in every room I entered and it took a therapist asking me one very quiet question at 63 to help me understand that the competence wasn’t confidence — it was the strategy of a child who learned that being needed was the closest available substitute for being loved

I’m 65 and I spent my entire adult life being the most competent person in every room I entered and it took a therapist asking me one very quiet question at 63 to help me understand that the competence wasn’t confidence — it was the strategy of a child who learned that being needed was the closest available substitute for being loved

Global English Editing
I grew up in the 1960s when a handshake still meant something and your word was a contract — and I’m watching a world where nobody believes anything anyone says anymore and wondering if we lost something irreplaceable when we decided trust was naive

I grew up in the 1960s when a handshake still meant something and your word was a contract — and I’m watching a world where nobody believes anything anyone says anymore and wondering if we lost something irreplaceable when we decided trust was naive

Global English Editing
Psychology says the reason retirement feels like disappointment for so many people isn’t that they didn’t plan well enough financially — it’s that they spent forty years building an identity around being necessary and productivity gave them permission to exist that leisure never learned to provide

Psychology says the reason retirement feels like disappointment for so many people isn’t that they didn’t plan well enough financially — it’s that they spent forty years building an identity around being necessary and productivity gave them permission to exist that leisure never learned to provide

Global English Editing
Psychology says people who aren’t genuinely good are almost never cruel in obvious ways — narcissists operate through these 9 patterns subtle enough to make you doubt your own read of them

Psychology says people who aren’t genuinely good are almost never cruel in obvious ways — narcissists operate through these 9 patterns subtle enough to make you doubt your own read of them

Global English Editing
Load more