Google Scoops Up DoubleClick for $3.1 Billion

Steve Hall

Apr. 13, 2007
1 min read

And the giant gets even bigger. Google has acquired DoubleClick. With this acquisition, Google obtains something it didn’t have before: entry into the world of display advertising, the ad serving that goes along with that and the close relationships Double Click has with advertisers, publishers and agencies. That one phone call ad buy gets ever closer. Along with the deal, Google gets affiliate marketing company Performics, which DoubleClick recently acquired, further boosting Google’s own recent launch of a CPA service.

Steve Hall

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Google Scoops Up DoubleClick for $3.1 Billion

Steve Hall

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TRENDING AROUND THE WEB

I’m 73 and the thing that keeps me up at night isn’t fear of dying—it’s the possibility that my children will clean out this house in a weekend and not understand that every drawer, every shelf, every pile they’ll throw away was a sentence in a conversation I was trying to have with them

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I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

Global English Editing

8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

Global English Editing

Global English Editing

Nobody prepares you for the loneliness of being well-married. Not unhappy enough to leave, not connected enough to stop aching, just existing in the strange middle territory where everything is fine and fine is the loneliest word in the English language

Global English Editing

I’m 73 and the loneliest I’ve ever felt wasn’t the years I lived alone — it was the decades I spent in rooms full of people who only ever knew the version of me I was brave enough to show

Global English Editing