Google is expanding its paid listing model beyond search results page and will allow advertisers to have AdWords appear on Google’s content sites which include HowstuffWorks, Weather Undergound, and recently aquired Blogger.
Through new program, called “Content-Targeted AdWords,” Google can syndicate its listings to Web sites beyond those with which it has long-term deals. The listings appear in the banner or skyscraper space on Web sites, a placement that obviates the need for costly re-designs, and they’re tailored to the content on the page. Google’s launch comes just days after Overture said it would roll out a similar offering this year.
