This new UK-based Bing campaign is ridiculous. It tries to paint the rest of the search portals (ahem, Google) as idiotic dunderheads that can’t understand what your searching for. In one commercial, a woman is looking for the Euston tube station in London. A dunderhead answers her by prattling on about the eustation tube connects which connects the ears to the back of the throat as if no other search engine could possibly offer the right result.
But the most ridiculous thing about this campaign is the real world version of the scenario painted in the commercial. Do a search for Euston tube station on Google and it’s the first result. Do the same search on Bing and its also the first result. Not exactly a product differentiation there.
