Google Tuesday released into beta testing “AdSense for Feeds,” a version of its program for publishers that allows Web site owners to place AdSense units into their RSS or Atom feeds, which will display the ads of advertisers that have purchased keywords via Google’s AdWords system. The RSS ad units represent an additional distribution channel for Google’s keyword advertising network, which was previously confined to ads placed on subscribed publishers’ Web sites. In late April, Google rolled out a pilot program to test RSS ads, debuting the ad units on several sites, including Longhornblogs.com, a site devoted to information about the upcoming version of Microsoft Windows, code-named Longhorn.
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