To sell tickets for its women’s basketball games, Gonzaga University produced a well-executed online campaign that makes your attendance feel vital.
Pop a name and phone number into the Inspired Season microsite. (The marketing team told us this data isn’t kept.) Later, when the girls need some pre-game pep, the coach calls you to pontificate on how important your presence will be to them.
The neat thing is, you can see him calling, then talking once you’ve picked up your phone. Whether or not he manages to get in contact though (say you don’t pick up at all), he’ll rush to the locker rooms, tell the girls you’re coming and send them onto the court in good spirits.
The video fades to an ad where you can buy season tickets for just $75. Dan Heath, author of Made to Stick, claims he wanted to buy a pack after engaging the campaign, even though he’s, like, 2,600 miles from Spokane.
