Golf Cart GPS Campaign Worked For Cadillac

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A recent Cadillac campaign placed Cadillac DTS ads on thousands of GPS-enabled golf carts at 105 high end golf courses for three months beginning in September was deemed successful by AdverTickets, the company that worked with Cadillac agency Starcom on the effort. A follow-up survey conducted by Edison Media Research found 42 percent noticed an advertisement on the GPS system, 70 percent of the respondents that noticed an advertisement recalled specifically seeing an advertisement for Cadillac DTS, 54 percent of which recalled the advertisement unaided. Younger golfers, under age 24, had a recall of nearly 90 percent.

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Steve Hall

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