Golf Cart GPS Campaign Worked For Cadillac

Steve Hall

Dec. 15, 2005
1 min read

A recent Cadillac campaign placed Cadillac DTS ads on thousands of GPS-enabled golf carts at 105 high end golf courses for three months beginning in September was deemed successful by AdverTickets, the company that worked with Cadillac agency Starcom on the effort. A follow-up survey conducted by Edison Media Research found 42 percent noticed an advertisement on the GPS system, 70 percent of the respondents that noticed an advertisement recalled specifically seeing an advertisement for Cadillac DTS, 54 percent of which recalled the advertisement unaided. Younger golfers, under age 24, had a recall of nearly 90 percent.

Steve Hall

TRENDING AROUND THE WEB

Psychology says people who still wear a wristwatch instead of checking their phone usually display these 7 traits that are becoming rare

Global English Editing

People who stay energetic into their 70s almost always follow these 6 evening habits

Global English Editing

I found my mom’s hidden bank account after she died—$47,000 that explained every “we can’t afford it” from my childhood

Global English Editing

There’s a habit people develop in childhood poverty that never fully goes away—even after becoming millionaires

Global English Editing

Psychology says people who avoid confrontation often display these 8 behaviors that quietly damage relationships without them realizing it

Global English Editing

If your Boomer parents stayed together “for the kids,” you learned things about love that are still ruining your relationships

Global English Editing

Golf Cart GPS Campaign Worked For Cadillac

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

Psychology says people who still wear a wristwatch instead of checking their phone usually display these 7 traits that are becoming rare

Global English Editing

People who stay energetic into their 70s almost always follow these 6 evening habits

Global English Editing

I found my mom’s hidden bank account after she died—$47,000 that explained every “we can’t afford it” from my childhood

Global English Editing

There’s a habit people develop in childhood poverty that never fully goes away—even after becoming millionaires

Global English Editing

Psychology says people who avoid confrontation often display these 8 behaviors that quietly damage relationships without them realizing it

Global English Editing

If your Boomer parents stayed together “for the kids,” you learned things about love that are still ruining your relationships

Global English Editing