Starting yesterday and and running through Tuesday, “Golden Voice” Ted Williams is spreading a little bit of Valentine’s Day love in a new Twitter campaign from CP+B for Kraft Macaroni and Cheese.
Valentine’s Day Tweets from consumers tagged with #VoiceOfLove will go to Mr. Williams’ virtual mailbox. He’ll record a personalized video reading to the ones he likes in his deep, soulful voice. Consumers will know if theirs was chosen when @kraftmacncheese Tweets a message to them with a link to view their video.
All #VoiceOfLove videos will be available to view on the Kraft Macaroni & Cheese YouTube channel Additionally, each #VoiceOfLove Tweet spurs a donation of 100 boxes of Kraft Macaroni & Cheese to Feeding America, up to 100,000 boxes.
Ted recorded the following introduction video for the campaign here: https://www.youtube.com/watch?v=8spsLM42f4A&feature=player_profilepage
