Though it accounted for over a third of category growth last year, Gold Peak Tea has been pretty quiet on the marketing front. That changes today with the launch of Take A Year Off, a campaign which aims to award one lucky person $100,000 to do whatever they wish for a year. Ideally, the year off will have meaning such as the pursuit of a dream and not be spent frivolously but you never know.
Today through July 13, people 18 and up can visit the Gold Peak Facebook page to enter by sharing why they deserve the year off and what they would do with the opportunity. Gold Peak will then narrow down the pool of applicants and the top candidates will submit a video telling Gold Peak why they deserve the comforts of home for a year.
Consumers will have the chance to vote for their favorite video entries and near Labor Day Gold Peak will announce the winner.
