Godiva Goes Golden with Haute Couture, Decadent Delights

  • 1 min read
wee godiva.png

Nothing rings in the holidays like the thought of wearing a new Chloe while unwrapping a golden box of truffles. Even if those truffles came from grandma, and even if you gave her the exact box two years ago.

This set of prints by Sugartown Creative is Godiva’s attempt to position itself as a luxury item a la 10,000 water bottles or LV bags.

Each model sports Chloe or Yves Saint-Laurent goods. The campaign kicks off with three messages: Flaunt Your Passion, Decadence Goes Mobile (probably our favourite), and Let the Decadence Begin.

The continued use of “decadence” in fashion campaigns is interesting because, despite the industry’s political attempts to position itself as mass proponents of good vibes, decadence fundamentally suggests a pleasure in depravity.

And what could be more decadent than carrying chocolate pearls in your handbag? It’s gotta be lighter than the flask of vodka we’ve been tipping into our coffee.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

I spent years going to every event I was invited to and smiling through every surface-level conversation because I believed that wanting to be alone instead was a character flaw I needed to correct — and then one day I stopped going and discovered that the life I’d been treating as a consolation prize was actually the one I wanted

I spent years going to every event I was invited to and smiling through every surface-level conversation because I believed that wanting to be alone instead was a character flaw I needed to correct — and then one day I stopped going and discovered that the life I’d been treating as a consolation prize was actually the one I wanted

Global English Editing
I watched my best friend’s mind go quietly dim in her mid-60s and my own stay sharp into my 70s — and the difference between us was not genetics or luck but the fact that she retired from everything the day she retired from work, and I never fully understood until then that the mind takes its instructions from the life and not the other way around

I watched my best friend’s mind go quietly dim in her mid-60s and my own stay sharp into my 70s — and the difference between us was not genetics or luck but the fact that she retired from everything the day she retired from work, and I never fully understood until then that the mind takes its instructions from the life and not the other way around

Global English Editing
Psychology says the relationship between an elderly parent and the one adult child who does everything is one of the most psychologically complex dynamics in any family — and the resentment that builds in silence is almost always mutual

Psychology says the relationship between an elderly parent and the one adult child who does everything is one of the most psychologically complex dynamics in any family — and the resentment that builds in silence is almost always mutual

Global English Editing
Psychology says people who constantly set goals but never start them aren’t procrastinating – they’re protecting themselves from the possibility that trying their best might not be enough

Psychology says people who constantly set goals but never start them aren’t procrastinating – they’re protecting themselves from the possibility that trying their best might not be enough

Global English Editing
Psychology says people who cannot tolerate silence, solitude, or an unoccupied evening aren’t extroverts — they’re people for whom stillness has become dangerous, because stillness is the condition under which the things they have been outrunning are most likely to catch up

Psychology says people who cannot tolerate silence, solitude, or an unoccupied evening aren’t extroverts — they’re people for whom stillness has become dangerous, because stillness is the condition under which the things they have been outrunning are most likely to catch up

Global English Editing
Psychology says the reason some people can recognize a face from twenty years ago but forget a name from twenty minutes ago isn’t a memory problem — it’s an architecture problem, and the architecture was built this way long before you had any say in it

Psychology says the reason some people can recognize a face from twenty years ago but forget a name from twenty minutes ago isn’t a memory problem — it’s an architecture problem, and the architecture was built this way long before you had any say in it

Global English Editing
Load more