Well if you ever want to watch the world’s longest, most boring dissertation (um, blatherific business babble) on in-text advertising, give this Cannes Fringe video a watch in which Asa Bailey interviews Vibrant Media CMO Sean Finnegan who goes on and on and on and fucking on about the insanity that is in-text advertising.
“You can go big. You can go small. Either way it works.” No, Sean, it doesn’t. In-text advertising is, apart from the waning pop up, the most annoying form on online advertising in existence today. Oh sure, the so-called innocuous, underlined words don’t hinder the user experience…except for the fact there’s so many of them on the sites that use them you can’t even navigate the page without one of the friggin’ text links accosting you with mini pop up that no, Sean, does not go away as soon as your mouse moves away.
Come on, Asa. You’re in Cannes! There are much better things to talk about than cheesy ass ad tactics such as in-text advertising. Ooo…is that the Adrants logo at the end of the video? Oops…we better be nice.
