GM has launched the largest ever automotive promotion spending half of it’s $50 million budget on the effort. The sweepstakes, in which consumers will be coerced, I mean encouraged, to visit dealer showrooms and enter the sweep using GM’s OnStar system, is called “Hot Button” and will provide the opportunity to win 1,000 free GM vehicles. Prizes include a Hummer H2 sport utility, Cadillac CTS sedan, Saturn Vue SUV, Chevrolet SSR hardtop convertible pickup and Saab 9-3 convertible.
