GM has launched a unique national outdoor campaign that reveals a new, one word billboard each day. On January 31, when all 17 boards are revealed, a sentence will be formed. The campaign includes a website called findthemessage which reveals each day’s word and places it in proper order, provides message boards for people across the nation, prior to January 31, to work together towards solving the puzzle and allows visitors to enter a sweepstakes to win 100 daily prizes along with one grand prize consisting of a choice between eight new 2005 GM cars. So far, 6 of the 17 words have been revealed. The 17th word appears to simply be a period leaving 10 more words to be revealed.
However, all the words are readily available in the source code of the findthemessage website. One programming-literate literate sole on the message boards claims the sentence is, “This is the last time you will ever have to feel alone on our nation’s highways.,” pointing to the possibility GM will offer OnStar in all of its vehicles and to the source code of the website’s Flash file (text of file here) easily visible to those who have the technological know-how. Oops.
Either the site’s creators embedded the answer on purpose to throw people off or GM spent a ton of money only to have the fun taken out of the campaign. Just as we’re assured of hearing “You’re Fired” on tonight’s The Apprentice debut, we’re certain to hear the same words screamed by an angered GM marketing executive very soon.
UPDATE: MarketingVOX suggests that GM act quickly and, working with the already revealed words, change the sentence to one reflecting the true outcome of this campaign: “This campaign costs big bucks; you will surely have higher car payments on this nation’s car lots.”
