Globe and Mail Redefines Itself. And Canada Along the Way

globe_mail_bike_redefine.jpg

OK so why is it when we view this over-serious woman on a bicycle prattling on and on about how great Canada is, the only thing we want to do is reach out and unzip her sweatshirt? OK, yea,. it’s out trademarked perversion. We all know that but this sounds like a State of the Union speech.

The woman asks us not to focus on current definitions of Canada but to look forward to things that haven’t yet been done that will, one assumes, create a new definition of Canada. Oh, and by the way, the Globe and Mail will be there to help. Well, as long as they can get us to not focus on the death of the newspaper but on some news entity not yet invented.

Well, perhaps it just got invented today., Because today, October 1, is the day the Globe and Mail unveils a new look and direction.

Picture of Steve Hall

Steve Hall

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