GLEE Serves Military Recruitment Ads to Gay Demo!

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MediaBuyerPlanner points us to a military recruitment ad campaign that accidentally appeared on GLEE.com (Gay, Lesbians and Everyone Else).

The armed forces still operate on a “don’t ask, don’t tell” basis, so it was with surprise when recruiters for the Army, Navy and Air Force discovered they’ve been pushing ads on a site so flamboyantly … out.

The ads came from Community Direct — GLEE’s parent company — as part of an alliance with Monster.com. Apparently the military buys some kind of package from Monster that grants their spots inclusion onto any of a number of represented community sites.

When military agents were told of the GLEE placements, they appeared astonished and pulled the ads.

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Steve Hall

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