You’d think after a long career in advertising, we’d be immune to to-good-to-be-true online promotions such as the ongoing Glam promotion which promises a free iPod Nano if you get ten friends to sign up and take an online shopping quiz. Well, we must have been feeling soft or finally caught the iPod disease – even though we have an even better MP3 player, the Creative Zen Micro – because we subjected about 20 friends to this charade. As it turns out, you only get a free iPod Nano if you invite friends, take a survey AND spend $100 shopping on Glam. Oddly, this isn’t explained on the promotional page. It looks like Glam tried to but they seem to have, in an apparent typo, forgotten to add the necessary dollar amount to point four of the rules:
“4. Finish registration by completing your profile, taking a fun free style test. Completing any qualifying purchase of or more at Glam.com merchants and return a copy of your receipt with your redemption form. That’s it!”
No mention of $100. So now I’ve aggravated a bunch a people – for which I am truly sorry. In fairness to Glam, in an explanatory email to one friend who asked Glam for clarification, Glam responded, “We ran a limited-time offer to kick things off, and gave away our initial allotment of iPod Nanos in two days. By adding a qualifying purchase requirement, we can keep the fun going and reward shoppers who give Glam.com a try.”
Fine, in the future, Glam, just remember to modify all your promo pages so that not-so-small details like this are clearly explained.
